Social Media Marekting

What is Social Media Marketing?

Social Media Marketing (SMM) is the use of platforms like Facebook, Instagram, TikTok, YouTube, and LinkedIn to promote brands, grow audiences, and drive business results. It combines creativity with strategy to engage users, build communities, and convert followers into customers.

From content creation and paid ads to influencer collaborations and analytics, social media marketing is essential in today’s digital world. Businesses of all sizes rely on skilled marketers to manage their online presence and grow their reach.

At London Master Campus, our UK-standard Social Media Marketing course teaches you how to plan, execute, and optimize campaigns that deliver real-world impact—locally and globally.

DURATION 6 Weeks
SESSIONS 6 Sessions
ASSESSMENT CRITERIA Assessment & Final Campaign

What is Social Media Marketing?

  1. Introduction to Facebook Marketing: Discover why Facebook is key for business growth and set marketing goals.
  2. Facebook Marketing Strategies: Learn to target audiences and build effective organic and paid strategies.
  3. Facebook Pages & Instagram Basics: Optimize your Facebook Page and explore Instagram for business.
  4. Facebook Algorithm & Content Creation: Create engaging content that aligns with the Facebook algorithm.
  5. Facebook Business & Ads Manager: Master ad tools, budgeting, and targeting for successful campaigns.
  6. Advanced Ad Techniques & Monetization: Use retargeting, analytics, and monetization strategies to maximize revenue.

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